We use cookies to give you the best experience on our website. You can choose which cookies you want to allow below. You can find more details in our privacy policy.
Essential cookies are cookies that are needed for the proper functioning of the website.
Third-party cookies are cookies set by third-party software to enable features such as Google Maps.
Barbara Klinser-Kammerzelt
Course leader / Lecturer
Main areas of research
Digital Advertising and Measurement
Media effectiveness
Social Media
Academic background
Diploma Studies Media Management at St. Pölten UAS (finished 2006)
Postgraduate Studies Eventmanagement at ARGE Vienna (finished 2009)
Research projects / Experience
Multiple research projects on digital advertising impact, second screen usage and ROI (Eyetracking, Adserver Measurement, Targeting Technologies, Focus Groups, Surveys)
Social Media Study “Social Media Tracker Wave” for UM PanMedia: Localization and adaption of questionnaire, project management, evaluation, analysis and presentation of results
“Guide to Social Media Communication in Austria” as publication of combined analysis of the two studies “Wave” and “CCS”
Social Media Monitoring with several tools e.g. ethority, Radian6, Brandwatch
Research on Mobile Viral Marketing as IPG Mediabrands with UAS St. Poelten and sms.at
