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Harald Wimmer
Academic Director / Deputy Academic Director
Main areas of research
Marketing
Advertising
Consumer Behaviour
Academic background
Diploma studies in Business Administration with a focus on Advertising & Marketing Research at WU Vienna (finished 2006)
Doctoral Studies in Social and Economic Sciences with a focus on Marketing at WU Vienna (finished 2011)
University assistant, Institute for Marketing Management at WU Vienna (2007-2012)
Research projects / Experience
Preferences of Online TV – Consumers for IP Austria
B2B-Marketing for PREFA
Response to brand fan pages on Facebook for Fastbridge
Factors influencing the acceptance of hybrid cars (PhD-Thesis)
