Helmut Kammerzelt

Academic director

Main areas of research

Media Planning

Advertising Effectiveness

Academic background

Diploma studies in “communications” (University of Vienna) – finished in 1999

Research projects / Experience

Focus groups “digital marketing in Austria” (2013-2020)

Study “eventmanagement in Austria” (2021)

Study “data driven marketing in Austria” (2021)

Contact details

St. Pölten University Of Applied Sciences

Areas of research

Circular Economy