This challenge was submitted from Belgium via UC Leuven-Limburg UAS.
Note: This challenge replaces the previously offered "Digitalisation of Healthcare" challenge.
Since a few months, Geriatro.com is a successful online marketplace for respite care in senior living in the West of Flanders (Belgium). It provides recovery stays after hospitalization or illness for elderly people and supports families/ caretakers in need of a break. Soon after the launch, care providers outside of elderly care start asking if they could also offer their services on the Geriatro platform. Think of care facilities for people who are disabled, recovery resorts for people between 18 - 65 years old with for example a broken leg, meal care providers and so on.
Geriatro as a brand is a great fit in all European languages, but limited to (post-hospitalization) elderly care.
Questions to solve for this challenge:
Re-think the book.care/Geriatro brand name & design - is there anything to be improved? Feel free to come up with your own brand strategy.
The URL book.care is ready as a backup - what could the design of this new brand and website look like?
Which care offering would be useful to have for yourself or your loved ones on this platform? Which problems would you think are useful to solve (remote & digital) for your loved ones that need care?
(Respite care, home care, meal care, etc.)
How would the different user journeys look like, how could an omni-channel marketing lead generation experience for influencers be designed, and what could be the possible revenue models for this marketplace platform?
Find out more about this challenge in the video: