Ilona Beliatskaya

Guest Lecturer

Main areas of research

Smart tourism


Growth marketing

(Digital) wellbeing & sustainability

Startups & entrepreneurship

Academic background

MSc in Business Management, Vilnius University (2016)

MA in Heritage Studies, European Humanities University (2014)

BA in Tourism & Recreation, European Humanities University (2012)

Research projects / Experience

Global Research Project “Social Media Marketing of Tobacco to Youth and Young Adults” for LCC “Netnograpfca” (2016-2017). Supervised by Prof. Robert Kozinets and Prof. Ulrike Gretzel (University of Southern California, USA);

Erasmus+ staff mobility project 2016-2017: delivered guest lectures at University of Alcala-de-Henares (Spain) and Portucalense University (Portugal)

Master’s degree thesis project in collaboration with Go Vilnius “Technlogy-enhaced destination experience & customer empowerment of international incoming tourists in Vilnius”

Contact details

Vidzeme University of Applied Sciences

Areas of research

Wellbeing and Active Ageing