Sebastian Oetzel

Professor

Main areas of research

Behavioral Biases in Marketing

Marketing Analytics (Applied Econometrics, Machine Learning, Text Mining)

User-Generated Content (Customer Reviews)

Academic background

Masters Degree in Business Administration („Diplom-Kaufmann“)

Goethe University Frankfurt, Germany

Master of Science in Quantitative Economics

Goethe University Frankfurt, Germany

Research projects / Experience

The Effect of Variety on Choice During Promotions

Do retailer still need customer satisfaction surveys? A comparison of customer surveys and user-generated content.

Pricing Metrics and the Importance of Minimum and Billing Increments

Contact details

sebastian.oetzel@w.hs-fulda.de

Fulda University of Applied Sciences

Links

Profile | hs-fulda.de

Areas of research

Circular Economy

Human Contribution to Artificial Intelligence