Open Innovation Hub

Creative Industries
& Digital Media

A CATALYST TO UNEARTH the INNOVATIVE power of the CULTURAL & CREATIVE INDUSTRIES 

The Open Innovation Hub (OIH) for Creative Industries & Digital Media at USTP – University of Applied Sciences St. Pölten is one of nine OIHs in the E³UDRES² alliance.

Artists and musicians, heritage professionals and architects, game designers and audiovisual producers: They all foster the creation of regional identity, community building, transcultural learning, and economic growth.

Most creatives use technology in unprecedented ways, thereby stimulating our ability to imagine the unknown and to spark solutions for the challenges of a rapidly changing complex world. In doing so, the Cultural and Creative Industries (CCI) fuel innovation and foster growth, and vice versa: technological innovation drives new forms of cultural expression. 

Students working at an art installation.

What the Open Innovation Hub does

Fostering entrepreneurial mindsets and creative thinking beyond the everyday 

The Open Innovation Hub unfolds research and education beyond the academic framework. It fosters creative entrepreneurship in areas such as cultural tourism, gaming, immersive entertainment, and the G.L.A.M sector. Based on the power of creativity, we think out of the box and implement sustainable and visionary business ideas. 

Visitors at the Lucid Dreams Festival 2024.

Kickstarting ideas

The Open Innovation Hub promotes collaboration in a vibrant network of stakeholders that develop innovative user and audience experiences. Co-creation, design thinking, and aesthetic visioning are the fundament on which to build open-minded and sustainable European regions. 

A DJ Set at the Lucid Dreams Festival 2024.

Access to entrepreneurial learning & international networks 

The hub provides access to state-of-the-art facilities at USTP – University of Applied Sciences St. Pölten and offers educational activities such as trainings, workshops, mentorships and hackathons. Matchmaking and networking opportunities across the E³UDRES² network assist in starting and scaling business ideas for cultural experience design. A thriving ecosystem for innovation supports creative entrepreneurs in the city of St. Pölten, Lower Austria and beyond. 

Visitors at the Lucid Dreams Festival 2024.

The Base

📍 USTP – University of Applied Sciences St. Pölten, Austria

Based at USTP – University of Applied Sciences St. Pölten, Austria, the Open Innovation Hub on Creative Industries & Digital Media is led by Sibylle Moser from the Institute of Creative\Media/Technologies.

USTP is renowned for its various educational offers in the field of media and creative industries. Its study programmes range from Media Technology to Digital Design and Interactive Technologies, making it the perfect environment to be a hub for creative industries and digital media.

More about USTP – University of Applied Sciences St. Pölten

Upcoming & Past Events - Creative Industries & Digital Media Hub

24
Jun 2024

Creative Media Summer School*

Join USTP – University of Applied Sciences St. Pölten's summer school providing a deep-dive into various topics relating to media & digital technologies​.

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Open for: Students

24 - 28 June 2024

USTP – University of Applied Sciences St. Pölten (AT)

23
Jul 2024

Creative Industry Professionals Gathered at St. Pölten UAS to Intensify Collaboration with E³UDRES²

USTP, which manages the E³UDRES² Open Innovation Hub for Creative Industries & Digital Media, hosted a networking event to strengthen cooperation within the creative sector. Experts and organizations came together to explore collaboration opportunities, exchange ideas, and discuss current challenges facing the creative industries, as well as how the E³UDRES² alliance can help address them.  

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USTP – University of Applied Sciences St. Pölten (AT)

17
Sep 2024

N‘Cyan – Presentation AI & Creativity

Presentation held by Sibylle Moser. 

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17
Sep 2024

Intensive I Living Lab "A Creative Industries Exploration"

Approximately 100 students participated in the E³UDRES² Intensive I Living Labs, originally planned as an on-site event in Austria but moved online due to severe floods in Lower Austria. Despite the challenges, interdisciplinary and international teams collaborated virtually to address regional issues posed by stakeholders such as Natur im Garten, GLAM, and the Gesa Haus des Lernens. 

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USTP – University of Applied Sciences St. Pölten (AT) & online

14
Oct 2025

Roundtable REACT // culttech

The Future Worth Living In: AI & Arts-Based Education as Critical Infrastructure for Preserving Livability for the Future (Jan Beseda, Lenka Hamosova, Tobias Buser, Sibylle Moser, Tereza Stehlikova).

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14
Dec 2025

KI/KUNST HdD

The event “Immersive Media Art at the House of Digitalization” presented the exhibition Lucid Dreams ECHOES, inviting audiences in Tulln to experience immersive media artworks created at the intersection of artistic practice and artificial intelligence. Organized by the European Center for Culture & Creativity at St. Pölten University of Applied Sciences in collaboration with the Lucid Dreams Festival, the exhibition showcased works by students and media artists on the venue’s 360‑degree panorama screen, transforming earlier festival projects into a new spatial and sensory experience.

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Tulln, AT

Contact the team of the open innovation hub

Sibylle Moser

Head of Research Institute Creative\Media/Technologies at USTP – University of Applied Sciences St. Pölten

➝ Send E-Mail

Georg Vogt

Research Institute Creative\Media/Technologies at USTP – University of Applied Sciences St. Pölten

➝ Send E-Mail